Channel-K_Link Building

What is Link Building?

Link Building is one of the SEO techniques that aim to reduce the Bounce Rate (visitors come and go directly) by linking internal links that have a relationship to an article. The goal is also to increase rankings on google search.

link building

What kind of link that we build?

We will build Internal Links taken from another article on Channel-Korea.com, which is related to both Outbound Links and Inbound Links. The main keywords must be related to links from other related articles, as in the example below.

On "Red Velvet Members" articles, some words contain members of Red Velvet like Irene, Seulgi, Joy, Wendy, and Yeri. In that word, you can input each member's profile which is related to each other.

Link Juice

Link juice is used in the SEO world to refer to the value or equity passed from one page or site to another. This value is passed through hyperlinks. Search engines see links as votes by other websites that your page is valuable and worth promoting. Link juice

As you can see in the image above is an example of Link Juice, where you will find articles that help each other. Both articles that already have good traffic or old articles that help with the latest articles and articles with small demand help articles with great demand.

 

Link Building Best Practices

There are several Link Building Best Practices that you can do to maximize the Link Building method. And I will explain more to you.

1. Create text links using anchor text

You’re familiar with anchor text. An anchor text is the word or words linked to another page, and they typically appear as blue text to the reader.

  • Wendy likes all kind of music.
  • All of Red Velvet members said that Wendy is the healthiest member.
  • Wendy has the ability to speak in 4 languages, Korean, English, French, and Spanish.
  • Although she has 4 languages abilities, she really wants to learn Japanese and Chinese so that she can communicate with fans.
  • Other than language, she also wants to learn drums and jazz bass.

As you can see, several words are entered as URL links; it is an example of anchor text that can be applied to Channel-Korea.com. Of course, looking for the article's link must also be related to the words we want to include in the narrative text. Your internal links should use anchor text, but not just any anchor text will do. I recommend linking where you are using phrases that describe what the target link is about.

Checklist

  • Anchor Text have to be natural, and don't make it if it's not natural
  • Have to be related on topic in narration as you see in example
  • There must be outbound links and inbound links between each articles

2. Link from New page to Old one

To provide support between articles, it's good to provide link building for new articles and old articles. Because new articles can also help rankings from old articles, and old articles can boost the ranking of new articles. Providing conversion links to old pages with large traffic is certainly very profitable and has a big impact on new articles. For example, if the article "BTS Members" gets a lot of traffic, it would be even better if articles like "BTS Ideal Type" or "BTS Plastic Surgery."

3. Put Links High Up On Your Page

Referring to Google Support, A bounce is a single-page session on your site. In Analytics, a bounce is calculated specifically as a session that triggers only a single request to the Analytics server, such as when a user opens a single page on your site and then exits without triggering any other requests to the Analytics server during that session.

Bounce rate is single-page sessions divided by all sessions or the percentage of all sessions on your site in which users viewed only a single page and triggered only a single request to the Analytics server. As we know, one way to avoid bounce rates is to provide links to other articles so that readers can read longer on our website, as in the example below.

LINK building

From the example above, we can see that we will invite readers to explore further other articles about BTS Members, which will keep readers on Channel-Korea.com longer.

4. Don’t Use The Same Anchor Text For Two Different Pages

This confuses the heck out of Google. For example, let’s say you have two pages on your site.

One is about grain-free chocolate chip cookies. And the other is about low-carb chocolate chip cookies.

Well, you wouldn’t want to link to both pages with the same anchor text:

When Google sees that, they think that both pages are on the same topic.

Instead, use different, descriptive anchor text for each page:

5. You could learn more about Link Building and Internal Link using these articles.

How to select articles that should be improved using link building?

Let’s explore four keyword metrics you can use to do this.

Before you improve article using Link Building, you had to open Google Sheets via this link. Furthermore, you can see through Table J with the title "Link Building" which articles have not been improved in terms of Link Building.

Please make sure!

  • Please choose articles didn't improved by Link Building yet
  • Prioritize popular KPOP Idol and Actor or Actress first

Process of Link Building

step
1
Please Choose 1 Articles

Please choose 1 articles on "Publish and Rewrite_Management_Sheet" > Spreadsheet Link

Please make sure!

  • Please choose High Demand First (More than 1000 demand)
  • Please make sure that articles have a lot of articles that related each other
  • Please ask manager if there are missing related keyword (especially profile article from KPOP Idols)

step
2
Edit and Find Internal Links

After selecting and getting the article you want to improve, you can enter wordpress and edit the article directly.

After that, you will look for several sentences that have keywords related to the main keyword. Examples such as in sentences

"Red Velvet is one of famous girl groups in South Korea. Red Velvet was formed by S.M. Entertainment on August 1, 2014. Red Velvet includes 5 members: Irene, Seulgi, Joy, Wendy and Yeri who just joined Red Velvet in March 2015 as the fifth member. Debuting under one of South Korea biggest agencies, Red Velvet has gained many recognition and success not only from Korea fans but also overseas fans. Their very first single, Ice Cream gained many attentions and reached first on Gaon Album Chart. Recently, Red Velvet also won Golden Disc New Artist Award and the Mnet Asian Music Award for Best Female Group in 2017."

There are words said "Irene, Seulgi, Joy, Wendy and Yeri who just joined Red Velvet in March 2015 as the fifth member" and you can directly find Irene Profile, Seulgi Profile, Joy Profile, Wendy Profile, and Yeri Profile on Channel-Korea.com Search Posts Box.

After found the Seulgi Profile article, you can copy the URL link from the Seulgi Profile article and you can start to the next step.

step
3
Put Internal Links

After do the step 2, please block the word that you want to put URL in.

Information!

  • Number 1 is Word that you need to block (you can one words or several words like "Irene Boyfriend" and you can search for Irene Boyfriend article)
  • Number 2 is Button for URL Link

step
4
Put URL in URL Link Box

After the URL Link Box showed up when you click the URL Box Button, you need to do this step.

Information!

  • Number 1 is Box for pasting the URL that you already copy
  • Number 2 is you need to check before you click Add Link and finish build the internal link

After that don't forget to click the BOLD Button after put Internal Link on that word

step
5
Find another words that you can put URL Link

Make Sure that you fill the words as many as you can, please more aware about URL Link that you want to put. You can put same URL more than one in one articles. For the example you can put "Irene Profile' on several paragraph.

Please make sure!

  • Do not put same URL article in same paragraph, at least different paragraph or different heading
  • Do not put URL Link on any Heading sentences
  • Please only put URL Article from Channel-Korea.com.
  • You can put URL from another URL for Official Social Media if needed
  • You have to put Outbound Link (Outside) and Inbound Link (Inside)

Please give "✓" mark on the "Link Building" column at Publish and Rewrite_Management_Sheet after you finish do a Link Building.

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