Channel-K_Keyword_Selection_Guideline

What are keywords?

Keywords are the words and phrases that people type into search engines. They’re also known as search queries or “SEO keywords.”

What is keyword research?

Keyword research is the process of understanding the language your target customers use when searching for your products, services, and content. It then involves analyzing, comparing, and prioritizing the best keyword opportunities for your website.

Type of keyword

There are 3 types of keywords which are

• Big Keyword (Monthly Demand is more than 10,000) ex: Twice
• Middle Keyword (Monthly Demand is between 1,000-9,999) ex: Twice Mina
• Long Tail Keyword (Monthly Deman is lower than 999) ex Twice Mina boyfriend

Preparation

Go to the Keyword Research folder and duplicate sample sheet. This time we do keyword research for "TWICE".

After you duplicate the sheet, change name to TWICE_Keyword_Strayegy_Map.

How to find keywords (Idol Group/ Actor...etc)

Step1. Find potential KWs (1)

Firstly, you need to come up with big keywords. In cahnnel-korea, it would be "TWICE", Blackpink"....etc. Once you find a big keyword, go to Keyword Tool.

Paste the keyword and search with Global/English setting.

Click scope to search. Then you can find several potential keywords with "TWICE".

There are 520 keywords are showed up. All of them are potential keywords so please copy them and paste them on LINE A.

Step1-2. Find potential KWs

We can find other keywords through ahrefs. Go to ahrefs (Keyword Explore) , paste the keyword, and search. *Country must be United States

Go to "Terms match" and click "View all". Then you have potential keywords.  In order to remove non-related keywords, please set filter as including your keyword (This time is twice).

If the keyword is like "Sana"(a member of an idol group), you would have many non-related keywords (Sana but not Twice Sana). In this case, please also select "twice" as a term.

Once keywords are found, please export them.(Our plan can download 1000 keywords only). After you export the keywords, please place them on LINE A below the last keyword you found through Keyword Tool.

Step1-3. Find Unique Keywords

Now you have a keywords list (Keyword Tool + ahrefs). Some keywords however are the same. We need to remove the same keywords.

Use unique function like below.  Now you have unique keywords on LINE B.

Step.2 Search Keyword Information

Now you have potential keywords. You need to research the detail of them which are Demand, Difficulty, CPS, and Parent Keyword.

How to find Keyword Demand

Lubna

How to find Difficulty, CPS, and Parent Keyword

Luban

Step3. Select Keywords

You put a checkmark on LINE F if keywords are usable to make articles. However, there are some conditions for that.

Please remove keywords like below

• Unrelated Keyword
• Demand is lower than 100 (If it can be increased someday, you shouldn't remove) ex: twice sana boyfriend
• Content-type people want are NOT INFORMATION  (Shopping site, SNS...etc)

Step4. Keyword Grouping

Keyword Grouping is an important task before you finish keyword selection.

• Search Content is the same
• Search Results are similar

See what keywords your competitors rank for

Looking at which keywords already send traffic to your competitors is usually the best way to start keyword research.

But first, you need to identify those competitors. That’s where your brainstormed list of keywords comes in handy. Just search Google for one of your seed keywords and see who ranks on the front page.

You can use find competitor's keywords through ahrefs.

Site Explore → Put site URLs → Organic keywords (2.0) 

How to select keywords

Having tons of keyword ideas is all well and good. But how do you know which ones are best? After all, going through them all by hand would be a near-impossible task.

Let’s explore five keyword metrics you can use to do this.

• Content Type
• Search volume
• Clicks / CPS
• Traffic potential
• Keyword Difficulty
• Cost Per Click (CPC)
• Parent Content

Process of Keyword Selection

step
1Go to Keywords Explore

Your first step of Keyword Selection is go to Keywords Explore on ahrefs.

Put Keywords you found and search (Country should be chosen by your strategy).

step
2Analyze Keywords Data

Once you search Keywords, you get each keyword data like above. Please check each factors below and eliminate keywords if they do not meet our demands.

Parent Topic

If you find a parent topic, you should make an article with the keyword.

Potential Clicks

Potential Click is expected number of clicks if you get a first rank with the keywords.  Please check "Click" section and their clicks enough to make articles or not.

We would say if the click is below 300, it's not worth making articles.

Also, in Channel-K, we sometime target Global. Please check Global volume in this case. We need to calculate Grobal clicks by ourselves. Here is formula below.

Keywords Difficulty

Keyword Difficulty indicates how difficult to rank top page. Below 30 is ideal so if there is no reason, choose keywords below 30 difficulty. However, our domain rank is 31 (01/02/2021) so you can also challenge keywords which are more than 30 difficulty.

Content Type

Finding ideal type of content is important. Channl-K articles are mostly Blog type therefore you need to check SERPs (Search Engine Result Page) are Blog type or not.

Click SERP on result and you can see like below (Also recommend to search and check by yourself with incognito mode).

Check what kind of articles are around top of the page. As I said our article is basically Blog type so you should check top page articles are blog type or not.

After Keyword Selection

After you select KWs, please prepare a structure sheet with related KWs.

step
1Duplicate a Structure Sheet

Please duplicate a Sample sheet and then change the name 【KW】_Structure Sheet_Channel-K.

step
2Find Related KWs